1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.
2. If their phone camera doesn't automatically detect and decode QR codes, ask students to
4. Cut them out and place them around your class / school.
1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.
2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.
3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!
4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.
Question | Answer |
1. 1. What should a business anticipate when developing a project? | change | 2. 2. Which of the following is a secondary source of sport/event information? | demographic reports | 3. 3. What type of competitor information is important for sport/event organizations to maintain in a database? | price lists | 4. 4. What type of marketing information might a business obtain by monitoring sales invoices? | customer profiles | 5. 5. Which of the following might a sport/event organization search to obtain marketing information? | internet | 6. 6. Why is it important to think ahead about how you will monitor your project? | to make sure the project's quality doesn't suffer | 7. 7. Professional sports teams benefit their surrounding community by | attracting tourist dollars. | 8. 8. A characteristic of an event is that it is produced and consumed | at the same time | 9. 9. A person responsible for matching up corporations with events that reach their target market has a career in | sponsorship management | 10. 10. Which of the following statements regarding direct-mail marketing campaigns is true | They should include a call to action. | 11. 11. When a telephone customer's order includes detailed information concerning the order, the salesperson should | write down the information. | 12. 12 A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to | help pay for construction expenses. | 13. 13. What might a sports organization offer a business to encourage that business to sponsor an event? | naming rights | 14. 14. A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it | provides exclusivity and has potential to maximize exposure. | 15. 15. Athletes are often considered to be particularly effective promoting products related to their | sport. | 16. 16. A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of | cross-promotion. | 17. 17. Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of | ambush marketing | 18. 18. A good way for salespersons to prevent customer complaints is by | accurately determining each customer's needs | 19. 19. What is often one of the first steps in processing an incoming telephone order? | Obtaining customer's name | 20. 20. When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to | discourage counterfeiting activities | 21. 21. Why do event organizers develop production schedules? | To outline all of the activities needed to prepare for the event | 22. 22. Sporting-goods businesses often gather marketing information to | identify trends | 23. 23. A sport/event organization that wants to obtain information about the population in a certain geographic location might use | government sources | 24. 24. One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by | surveying club members |
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