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QR Challenge: Marketing Quiz

QuestionAnswer
What is marketing myopia?Defining a business in terms of goods and services rather than in terms of the benefits that customers seek
At which hospital did Mrs. Anderson work?Fresno Community Hospital
A ____ is a defined group that managers feel is most likely to buy a firm’s product?target market
____ is the legal process whereby a licensor agrees to let another firm use its manufacturing process, trademarks, trade secrets, or other proprietary knowledge.licensing
What need is found on the base of Maslow’s hierarchy of needs?Physiological needs
The term which refers to a situation where sales of a new product cut into sales of a firm’s existing products?Cannibalization
_____ is the study of people’s vital statistics, such as their age, race, ethnicity, and location?demography
A ____ is a value or attitude deemed acceptable by a group.norm
The process of business purchasers choosing to buy from their own customers is known as?reciprocity
Which company did Proctor and Gamble hire for their Old Spice campaign?Wieden+Kennedy
Who were the original and rival actors for the Old Spice campaign? Isaiah Mustafa & Fabio
From what time to what time could E-Mart’s QR code be scanned?12pm-1pm
What was the brand of the car that Grandma Hilda gave away?Renault
By what percent did Grandma Hilda increase the car brands Facebook likes?100%
What is an adopterA consumer who was happy enough with his or her trial experience with a product to use it again
Name the four parts of the Marketing Mix?Product, Price, Place, and PromotionWhat is marketing

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