Question | Answer |
What is marketing myopia? | Defining a business in terms of goods and services rather than in terms of the benefits that customers seek
|
At which hospital did Mrs. Anderson work? | Fresno Community Hospital
| A ____ is a defined group that managers feel is most likely to buy a firm’s product? | target market
| ____ is the legal process whereby a licensor agrees to let another firm use its manufacturing process, trademarks, trade secrets, or other proprietary knowledge. | licensing
| What need is found on the base of Maslow’s hierarchy of needs? | Physiological needs
| The term which refers to a situation where sales of a new product cut into sales of a firm’s existing products? | Cannibalization
| _____ is the study of people’s vital statistics, such as their age, race, ethnicity, and location? | demography
| A ____ is a value or attitude deemed acceptable by a group. | norm
| The process of business purchasers choosing to buy from their own customers is known as? | reciprocity
| Which company did Proctor and Gamble hire for their Old Spice campaign? | Wieden+Kennedy
| Who were the original and rival actors for the Old Spice campaign? | Isaiah Mustafa & Fabio
| From what time to what time could E-Mart’s QR code be scanned? | 12pm-1pm
| What was the brand of the car that Grandma Hilda gave away? | Renault
| By what percent did Grandma Hilda increase the car brands Facebook likes? | 100%
| What is an adopter | A consumer who was happy enough with his or her trial experience with a product to use it again
| Name the four parts of the Marketing Mix? | Product, Price, Place, and PromotionWhat is marketing |