| Question | Answer |
| Common characteristics of a group, such as age range, marital status, gender, ethnic background, income level, and education level | Demographics
|
The amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments | Discretionary Income
| The locations and methods used to make products available to customers | Distribution
| Whatever people are willing to spend their money and spare time viewing rather that participating in | Entertainment
| Influencing how people choose to spend their time and money on entertainment | Entertainment Marketing
| Requires a company to budget for its own marketing activities and to provide customers with assistance in paying for the company's products or services | Financing
| The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer | Gross Impression
| The creation and maintenance of satisfying exchange relationships | Marketing
| Describes how a business blends the four marketing elements of product, distribution, price, and promotion | Marketing Mix
| Gathering and using information about customers to improve business decision making | Marketing Information Management
| The amount that customers pay for products | Price
| The process of establishing and communicating to customers the value or cost of goods and services | Pricing
| What business offers customers to satisfy needs | Product
| Designing, developing, maintaining, improving, and acquiring products or services for the purpose of meeting customer needs and wants | Product/service management
| Using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome | Promotion
| The number of viewers the programming attracted | Ratings
| Any direct and personal communication with customers to assess and satisfy their needs | Selling
| Games of athletic skill | Sports
| Using sports to market products | Sports Marketing
| Items of value, including cash, property, and equipment | Assets
| Shows the company's assets and its liabilities at a specific point in time | Balance Sheet
| A plan for how available funds will be spent | Budget
| Stages in which people advance from childish behavior to mature and responsible behavior based on principles | Character Development
| The amount of satisfaction a person receives from the consumption of a particular product or service | Economic Utility
| The study of how goods and services are produced, distributed, and consumes | Economics
| A system of deciding what is right or wrong in a reasoned and impartial manner | Ethics
| Budgeting, finding ways to pay the costs of doing business, managing the costs so that they do not exceed the revenues coming in, and helping customers pay for the products or services | Financing
| A report developed to predict the expenses to be incurred and revenues to be received from an event | Forecast
| Shows all revenues received and all expenses incurred over a specific period of time | Income Statement
| Amounts owed for purchases made on credit and loans | Liabilities
| The business is legally responsible for damages and might have to pay for the medical costs and other losses suffered by an injured person | Liable
| The study of the economics of the entire society | Macroeconomics
| The study of the relationships between individual consumers and producers | Microeconomics
| The difference between the assets and liabilities of the business | Net Worth
| Payment for insurance | Premium
| The high standards of rules and guidelines in both business and personal life | Principles
| The amount of money remaining from revenues after all expenses are paid | Profit
| Making decisions to use resources in ways that result in the greatest profit | Profit Motive
| The income from a venture that is distributed to investors | Return on investment
| The money a business receives from the sale of goods and services | Revenue
| The possibility of financial gain or loss or personal injury | Risk
| Preventing, reducing, or lessening the negative impacts of risk by using the strategies of risk avoidance, risk insurance, risk transfer, and/or risk retention | Risk Management
| Business assumes the cost of uninsurable risks | Risk Retention
| Workshop | Clinic
| The total of new spending resulting from the event or attraction | Direct Economic Impact
| U.S. Tourists | Domestic Visitors
| Web magazines that focus on a sport | E-zines
| Responsible travel to natural areas that conserves the environment and sustains the well being of the local people | Ecotourism
| Writer who writes a celebrity's story in book form for a fee | Ghostwriter
| International economic relationships | Globalization
| The portion of the money spent by visitors on local goods and services that is in turn spent locally by employers and employees | Indirect Economic Impact
| A group of organizations involved in producing or handling the same product or type of services | Industry
| The average expectation within an industry | Industry Norm
| The guidelines and goals set for different entertainment industries | Industry Standards
| Water, sewer, roadways, and all other underlying framework | Infrastructure
| Two organizations share the costs and profits of a business; one of the organizations may be a government | Joint Venture
| Person an author hires who, for a percentage of the book sales, plans the marketing campaign and personal appearances | Literary agent
| Recreational travel or tours planned around a special interest | Niche Travel
| Theft of copyrighted material | Piracy
| A payment to the author of a book of 10 percent or more of the price of every copy sold | Royalty
| Enjoying while at the same time preserving natural environments so that they may also be enjoyed in the future | Sustainable Tourism
| Traveling for pleasure, either independently or with a tour group; includes vacations, family visits, and attending conventions or sports entertainment events | Tourism
| Companies and individuals who create and market tours | Travel Trade
| Market segmentation that focuses on a customer's attitude toward products and services | Behaviorial-based Segmentation
| The value people believe they receive from a product or service | Benefits Derived
| The minimum attendance and sales required to cover all of the expenses of organizing, promoting, and running the event | Breakeven Point
| The capability to produce products or services more efficiently and economically that the competition | Comparative Advantage
| The difference between customer expectations and the service that is actually received | Customer Service Gap
| Market segmentation that focuses on information that can be measured, such as age, income, profession, gender, education, marital status, and size of household | Demographic Segmentation
| All of the consumers who will purchase a product or service | Economic Market
| Purchases made with little thought during emotional highs or lows | Emotional Purchases
| Divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States or the urban and rural areas of a state | Geographic Segmentation
| Five areas of human needs identified by Abraham Maslow, including physiological needs, security, social needs, self-esteem needs, and self-actualization | Hierarchy of Needs
| A group of consumers within a larger market who share one or more characteristics | Market Segment
| The percentage of total sales of a product or service that a company expects to capture in relation to its competitors | Market Share
| A business keeps the focus of satisfying customer needs | Marketing Concept
| The value of the next best alternative that you forgo when making a choice | Opportunity Cost
| Purchases based on loyalty to a particular brand or product | Patronage Purchases
| Data obtained for the first time and specifically for the particular problem or issue being studied | Primary Data
| Reflects what products you use and how often | Product Usage
| The rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized | Productivity
| Market segmentation that focuses on characteristics that cannot be physically measured, such as values, interests, and lifestyle choices | Psychographics
| Purchases based upon careful thought and sound reasoning that take place when individuals recognize needs and wants, assess their priorities and budget, conduct research, and compare alternatives | Rational Purchases
| Data that has already been collected for some other purpose but is now found useful in the current study | Secondary Data
| A specific group of consumers you want to reach | Target Market
| Business culture rooted in high performance and excellent customer service | Values-based Culture
| Research used to determine cause-and-effect relationships when the problem is already clearly defined | Casual Research
| Measures the effectiveness of an Internet ad by dividing the number of times an ad is clicked on by the number of times an ad is shown | Click-through Rate
| Staff researchers work with external research agencies | Client-side Researchers
| A small date file that is placed on the hard drive of a web site visitor that collects and reports data on the visitor | Cookie
| The use of powerful computers to "dig up" data needed to make decisions | Data Mining
| Research used when the business is aware of the problem that needs to be solved | Descriptive Research
| Reports of other completed research are used to help define the problem | Desk Research
| Repeat customers who are completely loyal to the company's products and services | Engaged Customers
| Conducted when a business is unaware of the exact problem | Exploratory Research
| Information is gathered that is specifically focused on a single target market | Market Research
| Research conducted to gather data and identify solutions to marketing problems | Marketing Research
| Surveys of people's opinions | Polls
| The range of prices charged for a category of merchandise | Price Points
| A small number representative of the larger group | Sample
| Internet sites like Google that help users find relevant web sites at no cost to the user | Search Engines
| Research conducted by an independent company and then offered for sale to everyone in an industry | Syndicated Research |
