QR Challenge: Advertising

Created using the ClassTools QR Treasure Hunt Generator

Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

• Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa) onto their mobile devices
• Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

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B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

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C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

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Questions / Answers (teacher reference)

Question	Answer
1. 1.Why does the professor mention receipts from a supermarket and movie tickets?	There are ads at the back
2. 2.How many ads a day does an average person see per day?	3,000
3. 3.What are three unusual places where you can see public ads?	Elevators, restrooms, park benches, schools
4. 4.What is a hidden ad?	An ad that doesn’t look like an ad
5. 5.Why do many companies pay a celebrity to wear a T-shirt with their logo on it?	it’s cheaper than to make a real TV commercial
6. 6.What is product placement?	When a product appears in a show/movie
7. 7.Are hidden ads effective for advertisers?	yes
8. 8.What is one advantage of a hidden ad over a traditional TV commercial?	You cannot avoid seeing a hidden ad because it’s in the show you’re watching
9. 9.Explain how technology can be used in advertising	The ad is only visible when you watch the game on TV, but not if you’re at the stadium

 

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