Michelle Obama
(Positive)
*Voice of the women
* Advocate for working mothers
* Strong fan base
*Always giving back and sending her support to various groups (LGBTQ)
*Puts others before herself
*Uses social media (Snapchat) to be make herself connected with the younger population
*Positive and open-minded
Kim Jong-un
(Negative)
* Owns a small nuclear arsenal
*Warden to 120 000 political prisoners
*youngest head of state
*executed his uncle for no reason and others
*selfish, doesn't consider the danger he is putting his country in when he says snd does (Nuclear War with US)
*One sided mind
*Involved in politics
*Stand up for what they believe in
Positive vs Negative Self Branding
(author: Japleen
Katrina)
