KIM KARDASHIAN
-Promotes unhealthy body standards and photoshop/insecurity in her followers
-Has no brand reliability and will put her name on anything that gives her money
-Has unsavory internet history, but uses it to help her rather than as a lesson to speak out about
LIN MANUEL MIRANDA
-Uses social platform to raise awareness about important causes
-Teaches his audience about the importance of privacy by not showing his young son's face online
-Only promotes conscientious ideas
-Stays true to himself and the Broadway industry, but speaks out when necessary
-Consistent
-Active social presence (with online following, etc)
-Vocal about their beliefs
-Specific branding to relate to audiences
Branding - Bad VS Good
(author: Veerle
Appels)
