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QR Challenge: Marketing Revision (S4)

Created using the ClassTools QR Treasure Hunt Generator

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Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

Questions / Answers (teacher reference)

Question

Answer

1. 1. How would you best describe Market Segmentation?Dividing the total market into groups with similar characteristics.
2. 2. Conducting a focus group with potential customers. Is an example of what type of research?Field Research.
3. 3. What is a major advantage of Desk Research compared to Field Research?It is relatively cheap to collect as it is pre-existing.
4. 4. In the Product Life Cycle, during which stage do sales typically reach their peak?Maturity.
5. 5. Which element of the Marketing Mix involves choosing distribution channels?Place.
6. 6. What is 'Branding'?Creating a unique name, logo, and identity for a product.
7. 7. Which pricing strategy involves setting a high price initially for 'early adopters'?Price Skimming.
8. 8. What is the main 'Benefit' of Field Research?Information is new, up-to-date and relevant to the business needs.
9. 9. What is 'Ethical Marketing'?Marketing that focuses on being honest and socially responsible.
10. 10. How can technology be used to monitor the Product Life Cycle?By using EPOS data to track sales trends.
11. 11. Identify a method of 'Promotion' used to raise awareness?Social Media.
12. 12. Which factor would lead a business to set a high price for a product?Brand Name / Quality / Tech Savvy.
13. 13. What is a benefit of 'Focus Groups' for market research?It provides deep, qualitative insight into customer opinions.
14. 14. What is an 'Extension Strategy' in the Product Life Cycle?Changing product price / image / functionality.
15. 15. What is a cost of conducting Field Research?It takes a lot of time to organise and carry out.
16. 16. How does E-commerce affect the 'Place' element of the Marketing Mix?It allows a business to sell to a global market 24/7.
17. 17. What is the first stage in the Product Development process?Idea Generation.
18. 18. What is the primary purpose of 'Market Research'?To reduce the risk of product failure.

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=1._How_would_you_best_describe_Market_Segmentation?

Question 1 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=2._Conducting_a_focus_group_with_potential_customers._Is_an_example_of_what_type_of_research?

Question 2 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=3._What_is_a_major_advantage_of_Desk_Research_compared_to_Field_Research?

Question 3 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=4._In_the_Product_Life_Cycle,_during_which_stage_do_sales_typically_reach_their_peak?

Question 4 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=5._Which_element_of_the_Marketing_Mix_involves_choosing_distribution_channels?

Question 5 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=6._What_is_'Branding'?

Question 6 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=7._Which_pricing_strategy_involves_setting_a_high_price_initially_for_'early_adopters'?

Question 7 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=8._What_is_the_main_'Benefit'_of_Field_Research?

Question 8 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=9._What_is_'Ethical_Marketing'?

Question 9 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=10._How_can_technology_be_used_to_monitor_the_Product_Life_Cycle?

Question 10 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=11._Identify_a_method_of_'Promotion'_used_to_raise_awareness?

Question 11 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=12._Which_factor_would_lead_a_business_to_set_a_high_price_for_a_product?

Question 12 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=13._What_is_a_benefit_of_'Focus_Groups'_for_market_research?

Question 13 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=14._What_is_an_'Extension_Strategy'_in_the_Product_Life_Cycle?

Question 14 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=15._What_is_a_cost_of_conducting_Field_Research?

Question 15 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=16._How_does_E-commerce_affect_the_'Place'_element_of_the_Marketing_Mix?

Question 16 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=17._What_is_the_first_stage_in_the_Product_Development_process?

Question 17 (of 18)

 


Marketing Revision (S4): QR Challenge

https://www.classtools.net/QR/decode.php?text=18._What_is_the_primary_purpose_of_'Market_Research'?

Question 18 (of 18)