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QR Challenge: Promotion Study Guide Scavenger Hunt

Created using the ClassTools QR Treasure Hunt Generator

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Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

Questions / Answers (teacher reference)

Question

Answer

1. 1.What is product promotion?Promotion focused on the product and its features/benefits
2. 2.What is institutional promotion?Promotion focused on the brand and its image rather than a product
3. 3.Give an example of institutional promotion:84 lumber commercial, commercial about helping others
4. 4.Give an example of product promotion:Most commercials, a commercial for a Nike shoe
5. 5.What is product placement?Placing a product in a tv show, music video, or movie
6. 6.What is the difference between basic and advanced product placement?Basic is just having the product in the video where advanced you mention the product specifically
7. 7.What are the 5 components of the promotional mix?Advertising, PR, Personal Selling, Direct Marketing, sales promotion
8. 8.What is advertising?Paid form of promotion like magazine print ads or commercials
9. 9.What is public relations?Free form of promotion that attracts publicity
10. 10.What is direct marketing?The business of selling products or services directly to the public, by mail order or telephone selling, rather than through retailers.
11. 11.How many people watched the 2017 super bowl?100 million
12. 12.What was the cost of a 30 second commercial in this year's superbowl?About 5.5 million
13. 13.What are the components of a print advertisement?Headline, copy, disclosures,illustration, whitespace, slogan, signature
14. 14.Why is whitespace important?Contrasts the illustration helps you focus
15. 15.Does whitespace have to be white?No
16. 16.What is the oldest type of advertising?Print
17. 17.What is the newest type of advertising?Internet
18. 18.What are the advantages of newspaper advertising?Cheap, go to a specific geographic area
19. 19.What are the disadvantages of newspaper advertising?Not in color, limited shelf life
20. 20.What are the advantages of magazine advertising?Color, flexibility in size of ad, people keep magazines
21. 21.What are the disadvantages of magazine advertising?May be expensive, hard to change before deadlines
22. 22.What are the different types of outdoor advertising?Billboards,transit
23. 23.What is an advantage of outdoor advertising?Can be seen 24/7, reach a group of traveling consumers
24. 24.What is the best medium for mass advertising?Tv, radio
25. 25.What role does color have in print advertising?Specific color deals with emotions, for example yellow happy, most people rather see color
26. 26.What are the different types of internet advertising?Banner ads, pop up ads, search engine ads
27. 27.What is PR used for?Handle negative controversies, share news
28. 28.What does a publicist or PR officer do?They release all communications, set up events, etc.
29. 29.Give an example of publicity being used in a positive and negative way:Will vary
30. 30.What is a press release?Specific information a company releases out to the media
31. 31.What should be included in a press release?Headline, dateline, contact info, etc.
32. 32.How should a press release end?###
33. 33.What is a disadvantage to PR?Can't control it
34. 34.What is an advantage to PR?FREEEE!!!
35. 35.How does a company decide what type of promotional mix to use?Considers promotional budget, thinks about target market

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=1.What_is_product_promotion?

Question 1 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=2.What_is_institutional_promotion?

Question 2 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=3.Give_an_example_of_institutional_promotion:

Question 3 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=4.Give_an_example_of_product_promotion:

Question 4 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=5.What_is_product_placement?

Question 5 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=6.What_is_the_difference_between_basic_and_advanced_product_placement?

Question 6 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=7.What_are_the_5_components_of_the_promotional_mix?

Question 7 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=8.What_is_advertising?

Question 8 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=9.What_is_public_relations?

Question 9 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=10.What_is_direct_marketing?

Question 10 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=11.How_many_people_watched_the_2017_super_bowl?

Question 11 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=12.What_was_the_cost_of_a_30_second_commercial_in_this_year's_superbowl?

Question 12 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=13.What_are_the_components_of_a_print_advertisement?

Question 13 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=14.Why_is_whitespace_important?

Question 14 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=15.Does_whitespace_have_to_be_white?

Question 15 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=16.What_is_the_oldest_type_of_advertising?

Question 16 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=17.What_is_the_newest_type_of_advertising?

Question 17 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=18.What_are_the_advantages_of_newspaper_advertising?

Question 18 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=19.What_are_the_disadvantages_of_newspaper_advertising?

Question 19 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=20.What_are_the_advantages_of_magazine_advertising?

Question 20 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=21.What_are_the_disadvantages_of_magazine_advertising?

Question 21 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=22.What_are_the_different_types_of_outdoor_advertising?

Question 22 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=23.What_is_an_advantage_of_outdoor_advertising?

Question 23 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=24.What_is_the_best_medium_for_mass_advertising?

Question 24 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=25.What_role_does_color_have_in_print_advertising?

Question 25 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=26.What_are_the_different_types_of_internet_advertising?

Question 26 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=27.What_is_PR_used_for?

Question 27 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=28.What_does_a_publicist_or_PR_officer_do?

Question 28 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=29.Give_an_example_of_publicity_being_used_in_a_positive_and_negative_way:

Question 29 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=30.What_is_a_press_release?

Question 30 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=31.What_should_be_included_in_a_press_release?

Question 31 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=32.How_should_a_press_release_end?

Question 32 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=33.What_is_a_disadvantage_to_PR?

Question 33 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=34.What_is_an_advantage_to_PR?

Question 34 (of 35)

 


Promotion Study Guide Scavenger Hunt: QR Challenge

https://www.classtools.net/QR/decode.php?text=35.How_does_a_company_decide_what_type_of_promotional_mix_to_use?

Question 35 (of 35)