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ClassTools Premium membership gives access to all templates, no advertisements, personal branding and many other benefits!
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| Question | Answer |
| the price charged for the product? | pricing function of marketing |
| a way to ask customers all your questions regarding your product | one-on-one in depth interviews |
| dividing a market into distinct groups of buyers | market segmentation |
| product, price, place, and promotion | marketing mix |
| a survey asking clients of their thoughts and opinions of the services or goods | client survey |
| a strategy that focuses on keeping and improving relationships with current customers | relationship marketing |
| dividing a marketing into different segments based on social class, lifestyle, or personality characteristics | psychographic segmentation |
| the efforts in place to inform, persuade, or remind potential customers about the product or service | promotion function of marketing |
| efforts that have been made to obtain, develop, maintain, or improve the product | produce/service management |
| promoting the product | selling function of marketing |
| the digital version of word-ofmouth marketing | viral marketing |
| obtaining, managing, and using marketing information to improve business decision-making and performance of marketing activities | marketing information managment |
| targeting individuals known to influence others so they will use their influence in the marketer's favor | influencer marketing |
| marketing of a product using unconventional means | guerilla marketing |
| marketing efforts to produce, promote, and reclaim environmentally sensitive products | green marketing |
| segmenting markets by region of a country or the world, market size, market density, or climate | geographic segmentation |
| seven to ten people who participate in a group discussion led by a moderator | focus group |
| provides the necessary cash and credit to produce, transport, store, promote, sell, and buy products | financing function of marketing |
| how the goods/services get to customer | distribution function of marketing |
| segmenting markets by age, gender, income, ethnic background, and family life cycle | demographic segmentations |