| Question | Answer |
| Which of the traditional “4 P’s” of the marketing mix concerns the various outlets and channels a business uses to distribute its products? Product, Promotion, Price or Place | Place
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| | An advantage of a retailer using a wholesaler is that it will Prevent exports, Buy in bulk and pay for storage, Be located close to airports or Only charge commission on sales | Buy in bulk and pay for storage
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| | Which of the traditional “4 P’s” of the marketing mix concerns how much the customer pays for the goods or service being offered? Promotion, Product, Price or Place | Price
|
| | A business wants to build customer awareness of features and benefits of its products that are better than the competition. Which element of the marketing mix is likely to achieve this? Product, Place, Promotion or Price | Promotion
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| | The marketing mix does not apply to sole traders or other very small businesses; true or false | false
|
| | The use of a name, symbol or design to identify a particular product is known as:Promotion, Pricing, Branding or Advertising | Branding
|
| | The range of products sold by a business is known as the: Product group, Brand mixer, Product mix or Product plan | Product mix |
