| Question | Answer |
| Do you know the marketing mix? No? Find out in OZ | The marketing mix consists of the 4P's = Product, Place, Price, Promotion. Did you know this mix can be remixed? Refer back to the map and explore further.
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The first remix of the marketing mix is Peppers and Rogers’s 5 I’s | Identification, Individualization, Interaction, Integration, Integrity
| The second remix of the marketing mix is Lautenborn’s 4 C’s | Customer Needs and wants, Cost to the customer, Convenience, Communication.
| The third remix of the marketing mix is Rothery’s 4E’s | Experience, Every Place, Exchange, Evangelism
| There is another remix: Frey’s 2 Simple Groups | The Offering and The Method/Tools
| There is some set principles of mix application | 1. Stick close to customers 2. Listen to them using social media or formalized marketing research to learn what they need 3. Supply it better than the competition by mixing the right mix
| E-terms | E-Commerce, E-commerce, E-Business, E-Marketing, M-Marketing
| E-Commerse | Technology mediated exchanges between parties (individuals or organizations)as well as the electronically based intra- or interorganizational activates that facilitate such exchanges. The emphasis in most e-commerce definitions has been on digital transactions facilitated at everystage(inventory, ordering and payment processing, etc.) by technologies such as electronic data interchange (EDI).
| E-Business | The application of information technologies for internal business process as well as activities in which a company engages during commercial activity.These activities can include functional activities such as finance, marketing, human resources management and operations.It is all about time cycle, speed, globalization, enhanced productivity, reaching new customers and sharing knowledge across institutions for competitive advantage.
| E-Marketing | The use of Internet and related digital information and communications technologies to achieve marketing objectives. The process of building and maintaining customer relationships through online activities to facilitate exchange of ideas, products and serices that satisfy the goals of both parties.
| M-Marketing | The use of mobile and related digital information and communications technologies to achieve marketing objectives. The use of mobile and related digital information and communications technologies to achieve marketing objectives
| M-Commerce | The buying and selling of goods and services through wireless handheld devices such as mobile phones and personal digital assistants.Enables users to access the Internet without needing to find a place to plug in providing anytime, anywhere communications.
| Essence of online/social media | Stronger relationships|Connect consumers/brands with consumers|Average person can contribute content|Can facilitate the dynamics of relationships online|Social networks becoming the living room of lives|Builds trust between brands and consumers
| Consumer Behaviour | Combination of activities and influences, that occur before, during and after the purchase and The study of individuals, groups or organizations and the processes they use, to select, secure, use, and dispose of products, services, experiences or ideas to satisfy needs and the impacts these processes have, on individuals and society.
| Do you know the elements of e-channel? | 1.Crystal-clear objectives 2.Target markets, positioning and propositions 3.Optimum mix of tactical e-tools 4.Evolutionary stage 5.Online marketing mix 6.Dynamic dialogue 7.Integrated databases |
