| Question | Answer |
| 1. Define Marketing Research | a
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2. Why is Marketing Research important? | b
| 4. What element of the Marketing Mix would be covered by Marketing Research – give examples | c
| 5. As well as the Marketing Mix – what other information would a company want to find out about, using Marketing Research | d
| 6. What are the stages in the Marketing Research Process | e
| 7. What is the purpose of the Marketing Research Brief? | f
| 8. What should be included in a Marketing Research Brief? | g
| 9. What is the purpose of a Marketing Research Proposal? | h
| 10. What should a Marketing Research Proposal be based on? | i
| 11. What should be included in a Marketing Research Proposal? | j
| 12. What is the structure of the Market Research industry? | k
| 13. What is the role of the Market Research Society? | l
| 14. Give examples of the MRS Code of Conduct | m
| 15. Persuading a respondent to take part in Market Research can be difficult: Why is that | n
| 16. What does an interviewer have to do/demonstrate to uphold the integrity of the industry | o
| 17. What resources would a company need in order to do their own Market Research internally? | p
| 18. Give examples of 3 different external Market Research Agencies, providing examples of the type of services each offers? | q |
