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QR Challenge: Marketing EOC Review

QuestionAnswer
This involves establishing relationships and alliances between yourself and others around younetworking
This is the idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business.The Marketing Concept
It is essential to have this in order to reach a business goal. Plan of Action
These are guidelines for professional behavior. Ethics
This involves communicating by speaking directly to another person or group of people.Verbal Communication
This can be derived from body language, facial expressions, and gestures like handshakes or thumbs up.Nonverbal Communication
True or False: Listening is an active process in which all of your attention is focused on the speakerTrue
This means equal rights and opportunity for everyone.Equity
This means to have a differing population in the workplace; to have more than one race, ethnicity, and religion represented among employees.Diversity
This means taking action and doing what needs to be done without being asked. It also shows that you are enthusiastic about your work.Initiative
This is how you perceive your worth or value as a person.Self-Esteem
This involves two‐way communication between a buyer and sellerPersonal Selling
This is a combination barcode and number used to identify a product and manufacturer.Universal Product Code
This is the term for the struggle between companies for customersCompetition
This is the organized way a nation provides for the needs and wants of its people.Economy
This means recurring changes in economic activity.Business Cycle
All people who share needs and wants and have the ability to purchase a given product are known as this.Market
This rule means that 80 percent of a company’s sales come from 20 percent of its customers80/20 rule
True or False: Before an interview starts, you should remain standing until you are asked to sit down by the interviewer.True
True or False: Not all 50 states require that workers who are aged 12‐17 years have a work permit.True
Which way should you dress for a job interview even if you see the employees in casual clothes?Formally
If a customer is confused and needs help making a difficult buying decision, the best way to help them is to do what?Explain every feature
This skill is very important when handling conflict.Self-Control
In most businesses, these have replaced the use of memos.Email, instant messages, and texting
In order to maintain records of customer satisfaction, companies use these.Email, surveys, phone numbers
This is the method of choice for fast, informal communication with those inside and outside the company.Email
This is necessary when there is a large volume of material and presenting it verbally would be impractical.Written Message
A team that works well in business will possess the followingAssigned Roles, Defined Goals, Appropriate Training
One of the best ways to reduce stress at work is to do thisbreathe deeply and consciously relax
The purpose of selling is to help customers make satisfying buying decisions with the goal of thiscreating ongoing, profitable relationships with them
This generates the revenue that a business needs to operateSelling
Effective salespeople often exhibit these three qualities.honesty, interpersonal skills, and problem-solving skills.
The first step in making a sale is to do what?approach the customer.
This is the potential for loss or failure. As the potential for earnings gets higher, so does this.Business Risk
These three things are examples of factors of production.land, labor, and capital
This type of economic utility is the exchange of a product for money, including cash, personal checks, debit cards, and credit cards.possession utility
The “S” in SWOT analysis stands for this.Strength
Three main benefits to marketing are these.New and Improved Products; Lower Prices; Added Value
This is when a company uses a third party medium such as television, radio, or the internet as a way to promote their message.Indirect Marketing

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