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QR Challenge: Market research

Created using the ClassTools QR Treasure Hunt Generator

Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

3. Print out the QR codes.

4. Cut them out and place them around your class / school.


B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!


C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.


Questions / Answers (teacher reference)

Question

Answer

1. What are the 4 p's of marketing? Price, Product, Place, Promotion
2. What is the first step in the production life cycle? Introduction
3. What is a niche market? a small target market that can be clearly identified, usually by demographic, benefits sought, or psychographic information.
4. What is market research? an organized way to gather information needed to run a business.
5. Why is market research important? Market research allows businesses to gather information on competitors, customers, and things that work well within their organization.
6. Identify the two types of market research methods. Secondary data and primary data
7. What term can be used to identify outside factors that affect your business?(social, economic, political factors) business environment
8. What is market research? Market research is an organized way to gather and analyze information needed to make business decisions.
9. What is the final stage in the production life cycle? What must businesses do when a product reaches this stage? The final stage is the decline stage. When a product reaches this stage businesses must decide if they will add new features to their product to improve customer interest or decide if they should discontinue the product.
10. Bonus: List an example of one secondary data source and one primary data source. government, trade groups and journals, business and magazine reports, local community resources, Interviews/surveys, Focus groups, Observations.

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q1/10:

What are the 4 p's of marketing?&choe=UTF-8

Question 1 (of 10)

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q2/10:

What is the first step in the production life cycle?&choe=UTF-8

Question 2 (of 10)

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q3/10:

What is a niche market? &choe=UTF-8

Question 3 (of 10)

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q4/10:

What is market research?&choe=UTF-8

Question 4 (of 10)

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q5/10:

Why is market research important? &choe=UTF-8

Question 5 (of 10)

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q6/10:

Identify the two types of market research methods. &choe=UTF-8

Question 6 (of 10)

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q7/10:

What term can be used to identify outside factors that affect your business?(social, economic, political factors)&choe=UTF-8

Question 7 (of 10)

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q8/10:

What is market research? &choe=UTF-8

Question 8 (of 10)

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q9/10:

What is the final stage in the production life cycle? What must businesses do when a product reaches this stage?&choe=UTF-8

Question 9 (of 10)

 



Market research : QR Challenge

https://www.classtools.net/QR/decode.php?text=Market research
Q10/10:

Bonus: List an example of one secondary data source and one primary data source. &choe=UTF-8

Question 10 (of 10)