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"Unit 2: Target Market": HTML5 Crossword

Across

4. Focusing on the key components of a successful product - function, size, color, pattern/texture, packaging, price and __________ (5)
6. Good knowledge of the target market is essential for developing a _______ product. (8)
8. Name 1 benefit of Target Marketing. (12)
9. Provide an example of high-end market as indicated in your textbook. (7)
10. “Market ___________” is a process of dividing a market into distinct subsets of consumers with different needs and characteristics. (12)
12. A _______ market is the group of customers that a company seeks to serve and is identified by several variables or characteristics. (6)
13. ________________ characteristics – e.g. values, lifestyle, activities, interests (14)
14. ________________ characteristics – e.g. religion, social class, family structure (13)
15. ________________ characteristics – e.g. age, income, gender, education, marital status (12)

Down

1. ________________ characteristics – e.g. region, city, country (10)
2. A ______ is a group of customers with the potential to buy. Claiming that there is “a market” for something implies that there is a group of customers with the desire or need for it, and the financial resources to purchase it. (6)
3. High-end Market is a _____ group of sophisticated and discerning customers that are driven by quality and designer brands. (5)
5. _________ market are not typical or mainstream, and usually are under-satisfied or dissatisfied with mass market offerings. (5)
7. Name another benefit of Target Marketing. (5,12)
11. Which market is driven by price. (4)

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