"MID TERM REVIEW - SALES FUNDAMENTALS": HTML5 Crossword

Across

2. A set of benefits and values the company promises to deliver to customers to satisfy their needs. (5,12,0)
4. when the value and customer service provided through a retailing experience meet or exceed consumer expectations (8,12,0)
9. The thoughts, feelings, and actions that characterize someone (11)
10. The extra elements that make one retailer stand out from another (9,6,8,0)
11. The selling of products and services from one business to another (8,2,8,5)
16. The moral principles that guides a person's behaviour or the conducting of an activity (6)
17. Your deep personal beliefs and preferences that influence your behaviour (6,0)
18. What, How, Why (3,6,6,4)
19. A marketing strategy designed to encourage customers to continue to shop or use the services of a business. (7,7)
20. Unfair and untrue written statements about a competing company (8,5,0)

Down

1. Strengths, Weaknesses, Opportunities and Threats (4,8)
3. Efforts to promote harmony between humanity and nature (14,11)
5. The positive benefits that customers seek when making a purchase (13,0)
6. Someone who is able to imagine themselves in someone else’s position and understand what that person is feeling (10,0,0)
7. Decisions and activities intended to create and maintain a certain idea of a product in the customer’s mind (11,0)
8. Unfair or untrue statements and comparisons about a competing product (7,13,0)
12. Provides another business with products such as office supplies, equipment and workwear (6,5)
13. Wholesaler sells products in large quantities to another company (12,5)
14. Unfair and untrue spoken statements about a competing company (8,7,0)
15. The abuse entrusted power for private gain (10)