QR Challenge: 2.04 Vocabulary

Created using the ClassTools QR Treasure Hunt Generator

Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

• Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa) onto their mobile devices
• Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

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B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

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C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

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Questions / Answers (teacher reference)

Question	Answer
1. Established product of product	Alteration
2. Many different product lines carried2	Broad
3. Associated with a narrow product mix3	Consistency
4. Narrowing or decreasing number of product lines carried4	Contraction
5. Extensive variety within product line5	Deep
6. Increasing number of product lines carried6	Expansion
7. Limited product lines carried, typically very specialized7	Narrow
8. All about perception, actionsmarketers take to create a certain image of a product in the minds of the customers8	Positioning
9. Number of items offered within each product line9	Product Depth
10. Specific model, brand, or size of a product within line10	Product Item
11. Group od closely realted products manufactured by a business11	Product Line
12. All types of products a company makes or cells12	Product Mix
13. Number of different product lines13	Product Width
14. Limited variety within a product line14	Shallow
15. Adding a lower priced item15	Trading Down
16. Adding a higher priced item16	Trading Down

 

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