QR Challenge: Final-Marketing

Created using the ClassTools QR Treasure Hunt Generator

Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

• Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa) onto their mobile devices
• Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

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B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

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C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

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Questions / Answers (teacher reference)

Question	Answer
1. the price charged for the product?	pricing function of marketing
2. a way to ask customers all your questions regarding your product	one-on-one in depth interviews
3. dividing a market into distinct groups of buyers	market segmentation
4. product, price, place, and promotion	marketing mix
5. a survey asking clients of their thoughts and opinions of the services or goods	client survey
6. a strategy that focuses on keeping and improving relationships with current customers	relationship marketing
7. dividing a marketing into different segments based on social class, lifestyle, or personality characteristics	psychographic segmentation
8. the efforts in place to inform, persuade, or remind potential customers about the product or service	promotion function of marketing
9. efforts that have been made to obtain, develop, maintain, or improve the product	produce/service management
10. promoting the product	selling function of marketing
11. the digital version of word-ofmouth marketing	viral marketing
12. obtaining, managing, and using marketing information to improve business decision-making and performance of marketing activities	marketing information managment
13. targeting individuals known to influence others so they will use their influence in the marketer's favor	influencer marketing
14. marketing of a product using unconventional means	guerilla marketing
15. marketing efforts to produce, promote, and reclaim environmentally sensitive products	green marketing
16. segmenting markets by region of a country or the world, market size, market density, or climate	geographic segmentation
17. seven to ten people who participate in a group discussion led by a moderator	focus group
18. provides the necessary cash and credit to produce, transport, store, promote, sell, and buy products	financing function of marketing
19. how the goods/services get to customer	distribution function of marketing
20. segmenting markets by age, gender, income, ethnic background, and family life cycle	demographic segmentations

 

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