QR Challenge: Sports Marketing

Created using the ClassTools QR Treasure Hunt Generator

Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

• Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa) onto their mobile devices
• Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

---

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

---

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

---

Questions / Answers (teacher reference)

Question	Answer
1. Common characteristics of a group, such as age range, marital status, gender, ethnic background, income level, and education level	Demographics
2. The amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments	Discretionary Income
3. The locations and methods used to make products available to customers	Distribution
4. Whatever people are willing to spend their money and spare time viewing rather that participating in	Entertainment
5. Influencing how people choose to spend their time and money on entertainment	Entertainment Marketing
6. Requires a company to budget for its own marketing activities and to provide customers with assistance in paying for the company's products or services	Financing
7. The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer	Gross Impression
8. The creation and maintenance of satisfying exchange relationships	Marketing
9. Describes how a business blends the four marketing elements of product, distribution, price, and promotion	Marketing Mix
10. Gathering and using information about customers to improve business decision making	Marketing Information Management
11. The amount that customers pay for products	Price
12. The process of establishing and communicating to customers the value or cost of goods and services	Pricing
13. What business offers customers to satisfy needs	Product
14. Designing, developing, maintaining, improving, and acquiring products or services for the purpose of meeting customer needs and wants	Product/service management
15. Using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome	Promotion
16. The number of viewers the programming attracted	Ratings
17. Any direct and personal communication with customers to assess and satisfy their needs	Selling
18. Games of athletic skill	Sports
19. Using sports to market products	Sports Marketing
20. Items of value, including cash, property, and equipment	Assets
21. Shows the company's assets and its liabilities at a specific point in time	Balance Sheet
22. A plan for how available funds will be spent	Budget
23. Stages in which people advance from childish behavior to mature and responsible behavior based on principles	Character Development
24. The amount of satisfaction a person receives from the consumption of a particular product or service	Economic Utility
25. The study of how goods and services are produced, distributed, and consumes	Economics
26. A system of deciding what is right or wrong in a reasoned and impartial manner	Ethics
27. Budgeting, finding ways to pay the costs of doing business, managing the costs so that they do not exceed the revenues coming in, and helping customers pay for the products or services	Financing
28. A report developed to predict the expenses to be incurred and revenues to be received from an event	Forecast
29. Shows all revenues received and all expenses incurred over a specific period of time	Income Statement
30. Amounts owed for purchases made on credit and loans	Liabilities
31. The business is legally responsible for damages and might have to pay for the medical costs and other losses suffered by an injured person	Liable
32. The study of the economics of the entire society	Macroeconomics
33. The study of the relationships between individual consumers and producers	Microeconomics
34. The difference between the assets and liabilities of the business	Net Worth
35. Payment for insurance	Premium
36. The high standards of rules and guidelines in both business and personal life	Principles
37. The amount of money remaining from revenues after all expenses are paid	Profit
38. Making decisions to use resources in ways that result in the greatest profit	Profit Motive
39. The income from a venture that is distributed to investors	Return on investment
40. The money a business receives from the sale of goods and services	Revenue
41. The possibility of financial gain or loss or personal injury	Risk
42. Preventing, reducing, or lessening the negative impacts of risk by using the strategies of risk avoidance, risk insurance, risk transfer, and/or risk retention	Risk Management
43. Business assumes the cost of uninsurable risks	Risk Retention
44. Workshop	Clinic
45. The total of new spending resulting from the event or attraction	Direct Economic Impact
46. U.S. Tourists	Domestic Visitors
47. Web magazines that focus on a sport	E-zines
48. Responsible travel to natural areas that conserves the environment and sustains the well being of the local people	Ecotourism
49. Writer who writes a celebrity's story in book form for a fee	Ghostwriter
50. International economic relationships	Globalization
51. The portion of the money spent by visitors on local goods and services that is in turn spent locally by employers and employees	Indirect Economic Impact
52. A group of organizations involved in producing or handling the same product or type of services	Industry
53. The average expectation within an industry	Industry Norm
54. The guidelines and goals set for different entertainment industries	Industry Standards
55. Water, sewer, roadways, and all other underlying framework	Infrastructure
56. Two organizations share the costs and profits of a business; one of the organizations may be a government	Joint Venture
57. Person an author hires who, for a percentage of the book sales, plans the marketing campaign and personal appearances	Literary agent
58. Recreational travel or tours planned around a special interest	Niche Travel
59. Theft of copyrighted material	Piracy
60. A payment to the author of a book of 10 percent or more of the price of every copy sold	Royalty
61. Enjoying while at the same time preserving natural environments so that they may also be enjoyed in the future	Sustainable Tourism
62. Traveling for pleasure, either independently or with a tour group; includes vacations, family visits, and attending conventions or sports entertainment events	Tourism
63. Companies and individuals who create and market tours	Travel Trade
64. Market segmentation that focuses on a customer's attitude toward products and services	Behaviorial-based Segmentation
65. The value people believe they receive from a product or service	Benefits Derived
66. The minimum attendance and sales required to cover all of the expenses of organizing, promoting, and running the event	Breakeven Point
67. The capability to produce products or services more efficiently and economically that the competition	Comparative Advantage
68. The difference between customer expectations and the service that is actually received	Customer Service Gap
69. Market segmentation that focuses on information that can be measured, such as age, income, profession, gender, education, marital status, and size of household	Demographic Segmentation
70. All of the consumers who will purchase a product or service	Economic Market
71. Purchases made with little thought during emotional highs or lows	Emotional Purchases
72. Divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States or the urban and rural areas of a state	Geographic Segmentation
73. Five areas of human needs identified by Abraham Maslow, including physiological needs, security, social needs, self-esteem needs, and self-actualization	Hierarchy of Needs
74. A group of consumers within a larger market who share one or more characteristics	Market Segment
75. The percentage of total sales of a product or service that a company expects to capture in relation to its competitors	Market Share
76. A business keeps the focus of satisfying customer needs	Marketing Concept
77. The value of the next best alternative that you forgo when making a choice	Opportunity Cost
78. Purchases based on loyalty to a particular brand or product	Patronage Purchases
79. Data obtained for the first time and specifically for the particular problem or issue being studied	Primary Data
80. Reflects what products you use and how often	Product Usage
81. The rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized	Productivity
82. Market segmentation that focuses on characteristics that cannot be physically measured, such as values, interests, and lifestyle choices	Psychographics
83. Purchases based upon careful thought and sound reasoning that take place when individuals recognize needs and wants, assess their priorities and budget, conduct research, and compare alternatives	Rational Purchases
84. Data that has already been collected for some other purpose but is now found useful in the current study	Secondary Data
85. A specific group of consumers you want to reach	Target Market
86. Business culture rooted in high performance and excellent customer service	Values-based Culture
87. Research used to determine cause-and-effect relationships when the problem is already clearly defined	Casual Research
88. Measures the effectiveness of an Internet ad by dividing the number of times an ad is clicked on by the number of times an ad is shown	Click-through Rate
89. Staff researchers work with external research agencies	Client-side Researchers
90. A small date file that is placed on the hard drive of a web site visitor that collects and reports data on the visitor	Cookie
91. The use of powerful computers to "dig up" data needed to make decisions	Data Mining
92. Research used when the business is aware of the problem that needs to be solved	Descriptive Research
93. Reports of other completed research are used to help define the problem	Desk Research
94. Repeat customers who are completely loyal to the company's products and services	Engaged Customers
95. Conducted when a business is unaware of the exact problem	Exploratory Research
96. Information is gathered that is specifically focused on a single target market	Market Research
97. Research conducted to gather data and identify solutions to marketing problems	Marketing Research
98. Surveys of people's opinions	Polls
99. The range of prices charged for a category of merchandise	Price Points
100. A small number representative of the larger group	Sample
101. Internet sites like Google that help users find relevant web sites at no cost to the user	Search Engines
102. Research conducted by an independent company and then offered for sale to everyone in an industry	Syndicated Research

 

---