QR Challenge: Target Customers

Created using the ClassTools QR Treasure Hunt Generator

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Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa ) onto their mobile devices
Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

Questions / Answers (teacher reference)

Question	Answer
1. what does target market mean?	a group of customers that a business is aiming its product at
2. what is in the marketing mix?	product, place, price, promotion
3. what does USP stand for?	unique selling point
4. what does ATM stand for?	automatic teller machine
5. what does Timata! mean in Ms Kapa's class?	Do now! Start!
6. What type of business ownership has shareholders?	a company
7. What type of business ownership has unlimited liability?	sole trade and partnership
8. What are dividends?	a share of profits given to shareholders
9. What NZ entrepreneur owns Jucy Rentals?	Tim and Dan Alpe
10. What does Incorporated mean?	club members are not liable for the debts of a club
11. What is one advantage of being a sole trader?	you keep all the profits
12. What age group is Bell Teabags aimed at?	oldies
13. What's another word that describes place?	distribution channel
14. What's another word for marketing mix?	4 P's
15. What's the most popular form of promotion?	social media
16. What's the word to describe a high price strategy?	premium