QR Challenge: IGCSE Marketing

Created using the ClassTools QR Treasure Hunt Generator

Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

• Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa) onto their mobile devices
• Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

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B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

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C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

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Questions / Answers (teacher reference)

Question	Answer
1. The organizations share of the value of sales	Market Share
2. The main elements of marketing strategies. product, price, promotion, place	Marketing Mix
3. When business are inward looking, and they focus on selling products they can make, not making products they can sell	Product Orientation
4. An approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole.	Social Marketing
5. Any organized effort to gather information about target markets or customers.	market research
6. Is an attempt by marketers to lengthen the product life cycle of a particular product. Such strategies are typically used during the maturity or early decline stages of a product's life cycle.	extension strategy
7. all costs & expenses are added to the desired profit to determine the selling price.	cost plus pricing
8. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass market	Penetration pricing.
9. A pricing strategy that involves setting prices higher than those of the competition.	price skimming
10. Refers to any form of paid for advertising through the mass media in order to reach a wide audience.	above the line promotion
11. Routes that products and services take from the time they are produced to the time they are consumed.	channels of distribution
12. Businesses that buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.	wholesalers
13. Paying an athlete or an event to have your name displayed.	sponsorship
14. Gathering data on a market by conducting interviews and focus groups.	primary research
15. A model that shows sales of a product over time.	product life cycle

 

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