QR Challenge: Marketing Principles

Created using the ClassTools QR Treasure Hunt Generator

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Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa ) onto their mobile devices
Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

Questions / Answers (teacher reference)

Question	Answer
1. Which of the traditional “4 P’s” of the marketing mix concerns the various outlets and channels a business uses to distribute its products? Product, Promotion, Price or Place	Place
2.
3. An advantage of a retailer using a wholesaler is that it will Prevent exports, Buy in bulk and pay for storage, Be located close to airports or Only charge commission on sales	Buy in bulk and pay for storage
4.
5.
6. Which of the traditional “4 P’s” of the marketing mix concerns how much the customer pays for the goods or service being offered? Promotion, Product, Price or Place	Price
7.
8. A business wants to build customer awareness of features and benefits of its products that are better than the competition. Which element of the marketing mix is likely to achieve this? Product, Place, Promotion or Price	Promotion
9.
10.
11. The marketing mix does not apply to sole traders or other very small businesses; true or false	false
12.
13. The use of a name, symbol or design to identify a particular product is known as:Promotion, Pricing, Branding or Advertising	Branding
14.
15. The range of products sold by a business is known as the: Product group, Brand mixer, Product mix or Product plan	Product mix

Marketing Principles: QR Challenge

https://www.classtools.net/QR/decode.php?text=Which-of-the-traditional-“4-P’s”-of-the-marketing-mix-concerns-the-various-outlets-and-channels-a-business-uses-to-distribute-its-products?-Product,-Promotion,-Price-or-Place

Question 1 (of 15)