QR Challenge: 品牌策劃一日課

Created using the ClassTools QR Treasure Hunt Generator

Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

• Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa) onto their mobile devices
• Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

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B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

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C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

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Questions / Answers (teacher reference)

Question	Answer
1. 設計爆品要注意什麼?
2. 如何設定每月推廣預算？
3. 我用哪種方式吸引粉絲留下聯絡方式最好？
4. 一頁式銷售頁有什麼好處？
5. 為什麼需要做市場細分？
6. 分析對手廣告有什麼作用？
7. 內容營銷有什麼好處？
8. 如何建立品牌形象？
9. 異業聯盟有什麼做法？
10. 我的付費廣告的分組測試該怎麼進行？
11. 我的爆品後續追銷有什麼做法？
12. 我的STP策略是什麼？
13. 我會使用哪三種不同的促銷方案？
14. 如何設計我的UGC活動？
15. 選擇推廣渠道的時候需要注意什麼？

 

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