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QR Challenge: IB Marketing

Created using the ClassTools QR Treasure Hunt Generator

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Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

Questions / Answers (teacher reference)

Question

Answer

1. The dominant/key players in a marketMarket Leaders
2. The organizations share of the value of salesMarket Share
3. The main elements of marketing strategies. product, price, promotion, placeMarketing Mix
4. When business are inward looking, and they focus on selling products they can make, not making products they can sellProduct Orientation
5. An approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole.Social Marketing
6. Any organized effort to gather information about target markets or customers.market research
7. A diagram which illustrates the position of products in relation to each other and against variables such as price, quality, and target market.perception map
8. Is a tool for analysing the product portfolio of a business. It measures whether products have a high or low MARKET SHARE and operate in HIGH or LOW GROWTH industries.Boston Matrix
9. Is an attempt by marketers to lengthen the product life cycle of a particular product. Such strategies are typically used during the maturity or early decline stages of a product's life cycle.extension strategy
10. all costs & expenses are added to the desired profit to determine the selling price.cost plus pricing
11. A pricing policy whereby a firm charges a relatively low price for a product initially as a way to reach the mass marketPenetration pricing.
12. A pricing strategy that involves setting prices higher than those of the competition.price skimming
13. Refers to any form of paid for advertising through the mass media in order to reach a wide audience.above the line promotion
14. Routes that products and services take from the time they are produced to the time they are consumed.channels of distribution
15. Businesses that buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.wholesalers

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_dominant/key_players_in_a_market

Question 1 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_organizations_share_of_the_value_of_sales

Question 2 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=The_main_elements_of_marketing_strategies._product,_price,_promotion,_place

Question 3 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=When_business_are_inward_looking,_and_they_focus_on_selling_products_they_can_make,_not_making_products_they_can_sell

Question 4 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=An_approach_used_to_develop_activities_aimed_at_changing_or_maintaining_people's_behaviour_for_the_benefit_of_individuals_and_society_as_a_whole.

Question 5 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Any_organized_effort_to_gather_information_about_target_markets_or_customers.

Question 6 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_diagram_which_illustrates_the_position_of_products_in_relation_to_each_other_and_against_variables_such_as_price,_quality,_and_target_market.

Question 7 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Is_a_tool_for_analysing_the_product_portfolio_of_a_business._It_measures_whether_products_have_a_high_or_low_MARKET_SHARE_and_operate_in_HIGH_or_LOW_GROWTH_industries.

Question 8 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Is_an_attempt_by_marketers_to_lengthen_the_product_life_cycle_of_a_particular_product._Such_strategies_are_typically_used_during_the_maturity_or_early_decline_stages_of_a_product's_life_cycle.

Question 9 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=all_costs_&_expenses_are_added_to_the_desired_profit_to_determine_the_selling_price.

Question 10 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_pricing_policy_whereby_a_firm_charges_a_relatively_low_price_for_a_product_initially_as_a_way_to_reach_the_mass_market

Question 11 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=A_pricing_strategy_that_involves_setting_prices_higher_than_those_of_the_competition.

Question 12 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Refers_to_any_form_of_paid_for_advertising_through_the_mass_media_in_order_to_reach_a_wide_audience.

Question 13 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Routes_that_products_and_services_take_from_the_time_they_are_produced_to_the_time_they_are_consumed.

Question 14 (of 15)

 


IB Marketing: QR Challenge

https://www.classtools.net/QR/decode.php?text=Businesses_that_buy_large_quantities_of_goods_from_manufacturers,_store_the_goods,_and_then_resell_them_to_other_businesses.

Question 15 (of 15)