QR Challenge: Market Research

Created using the ClassTools QR Treasure Hunt Generator

Teacher Notes

A. Prior to the lesson:

1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.

2. If their phone camera doesn't automatically detect and decode QR codes, ask students to

• Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa) onto their mobile devices
• Bring these devices into the lesson.

3. Print out the QR codes.

4. Cut them out and place them around your class / school.

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B. The lesson:

1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.

2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.

3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!

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C. TIPS / OTHER IDEAS

4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.

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Questions / Answers (teacher reference)

Question	Answer
1. 1. Define Marketing Research	a
2. 2. Why is Marketing Research important?	b
3. 4. What element of the Marketing Mix would be covered by Marketing Research – give examples	c
4. 5. As well as the Marketing Mix – what other information would a company want to find out about, using Marketing Research	d
5. 6. What are the stages in the Marketing Research Process	e
6. 7. What is the purpose of the Marketing Research Brief?	f
7. 8. What should be included in a Marketing Research Brief?	g
8. 9. What is the purpose of a Marketing Research Proposal?	h
9. 10. What should a Marketing Research Proposal be based on?	i
10. 11. What should be included in a Marketing Research Proposal?	j
11. 12. What is the structure of the Market Research industry?	k
12. 13. What is the role of the Market Research Society?	l
13. 14. Give examples of the MRS Code of Conduct	m
14. 15. Persuading a respondent to take part in Market Research can be difficult: Why is that	n
15. 16. What does an interviewer have to do/demonstrate to uphold the integrity of the industry	o
16. 17. What resources would a company need in order to do their own Market Research internally?	p
17. 18. Give examples of 3 different external Market Research Agencies, providing examples of the type of services each offers?	q

 

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