"Market Segmentation Vocabulary": HTML5 Crossword

Across

5. Demographic Example (6)
7. Geographic Example (8)
8. Classification based on physical location of people or groups. (11)
11. The process of dividing a market of potential customers into groups, or segments, based on different characteristics. (6,12)
12. Statistical/measurable classifications of people or groups. (12)
13. Classification of people or groups involving, relating to, or emphasizing behavior. (11)
14. Psychographics Example (11)
17. Psychographics Example (9)
18. Geographic Example (5)
20. Behaviorial Example (8)

Down

1. Demographic Example (6)
2. Psychographics Example (6)
3. Geographic Example (13)
4. Geographic Example (8)
6. A specific group of consumers at which a product or service is aimed. (two words) (6,6)
9. Classification of people according to their attitudes, aspirations, and other psychological criteria. (14)
10. Demographic Example (9)
15. Psychographics Example (10)
16. Behaviorial Example (8)
19. Behaviorial Example (7)