"Unit 3 - Branding": HTML5 Crossword

Across

1. Good promotional material generates _____ if you communicate the product to people who are likely to be interested in it (8)
4. A strategy or long-term plan for the promotion of your company or product (5)
9. When you market multiple products under the same brand (14)
11. Good promotional _____ needs to attract peoples attention (8)

Down

2. The ____ of a business can be damaged by unsuccessful branding (10)
3. In the marketing mix, _____ is about how a business communicates with potential customers (9)
5. Public ____ means activities like exhibitions, sponsorship and press released (9)
6. Direct _____ is direct mail, mail order catalogues, magazines and telemarketing (9)
7. Advertising, sales promotional, personal selling, public relations and direct marketing are elements of the _____ mix (11)
8. Products have features and ____ (8)
9. This is used by businesses to create a clear image that customers can recognise (8)
10. When a product is seen by a customer to be worth a higher value because of the brand, the brand has ____ ____ to the product (10)