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"Unit 3 - Branding": HTML5 Crossword

Across

2. Good promotional material generates _____ if you communicate the product to people who are likely to be interested in it (8)
4. Products have features and ____ (8)
6. Direct _____ is direct mail, mail order catalogues, magazines and telemarketing (9)
8. ______ activity can help you create awareness of your brand (11)
9. When a product is seen by a customer to be worth a higher value because of the brand, the brand has ____ ____ to the product (10)
11. Good promotional _____ needs to attract peoples attention (8)
12. Public ____ means activities like exhibitions, sponsorship and press released (9)
13. The ____ of a business can be damaged by unsuccessful branding (10)

Down

1. This is used by businesses to create a clear image that customers can recognise (8)
3. In the marketing mix, _____ is about how a business communicates with potential customers (9)
5. Advertising, sales promotional, personal selling, public relations and direct marketing are elements of the _____ mix (11)
7. When you market multiple products under the same brand (14)
10. A strategy or long-term plan for the promotion of your company or product (5)

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