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"CONSUMER BEHAVIOUR - CHAPTER 1 AND 2": HTML5 Crossword |
Across3. Value derived from functional benefits (11,5)
6. Any point of interaction with a customer or potential customer at any stage of the customer journey (10)
8. The feelings experienced during consumption activities or associated with specific objects (6)
9. Focuses on customer loyalty and long-term customer engagement (12,9)
11. How sensitive a consumer is to changes in some product characteristic (10)
13. A theory illustrating factors that shape consumption-related behaviours and determine the value associated with consumption (3,8,5,9,0)
15. A personal assessment of the net worth obtained from an activity (5,0)
16. Study of the central nervous system, including brain mechanisms associated with thoughts, emotion, and behaviour (12)
18. A business approach that puts the needs of the customer over the needs of the business (8,11,0)
20. Value received from emotions and actual experience associated with consumption (7,5)
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Down1. Explores "the structures that make up a culture.“ (11)
2. Position a firm far away from competitors’ positions so that it creates an industry of its own and, at least for a time, isolates itself from competitors (4,5,8)
4. The thinking or mental processes that go on as we process and store things that can become knowledge (9)
5. Process by which goods, services, or ideas are used and transformed into value (11)
7. Marketplace condition in which consumers do not view all competing products as identical to one another (7,15)
10. A tool used to depict graphically the positioning of competing products (10,3)
12. Study of what happens in markets with decision makers who display human limitations and complications (11,9)
14. A business approach that prioritizes identifying the needs and desires of consumers and creating products that satisfy them (6,11)
17. Separation of a market into groups based on different demand curves associated with each group (6,12)
19. A combination of product characteristics that provides the most value to an individual consumer or market segment (5,5)
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ACROSS
3. Value derived from functional benefits (11,5)
6. Any point of interaction with a customer or potential customer at any stage of the customer journey (10)
8. The feelings experienced during consumption activities or associated with specific objects (6)
9. Focuses on customer loyalty and long-term customer engagement (12,9)
11. How sensitive a consumer is to changes in some product characteristic (10)
13. A theory illustrating factors that shape consumption-related behaviours and determine the value associated with consumption (3,8,5,9,0)
15. A personal assessment of the net worth obtained from an activity (5,0)
16. Study of the central nervous system, including brain mechanisms associated with thoughts, emotion, and behaviour (12)
18. A business approach that puts the needs of the customer over the needs of the business (8,11,0)
20. Value received from emotions and actual experience associated with consumption (7,5)
DOWN
1. Explores "the structures that make up a culture.“ (11)
2. Position a firm far away from competitors’ positions so that it creates an industry of its own and, at least for a time, isolates itself from competitors (4,5,8)
4. The thinking or mental processes that go on as we process and store things that can become knowledge (9)
5. Process by which goods, services, or ideas are used and transformed into value (11)
7. Marketplace condition in which consumers do not view all competing products as identical to one another (7,15)
10. A tool used to depict graphically the positioning of competing products (10,3)
12. Study of what happens in markets with decision makers who display human limitations and complications (11,9)
14. A business approach that prioritizes identifying the needs and desires of consumers and creating products that satisfy them (6,11)
17. Separation of a market into groups based on different demand curves associated with each group (6,12)
19. A combination of product characteristics that provides the most value to an individual consumer or market segment (5,5)
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