According to the 2011 U.S. census, people in Generation C make up 23 percent of the US population. (p. 22, ll. 11-16)
27 percent of consumers watching online video belong to Generation C. (p. 23, l. 1-2)
27 percent of the consumers visiting social-networking sites belong to Generation C. (p. 23, l. 2)
33 percent of the consumers owning tablets belong to Generation C. (p. 23, l. 23)
39 percent of the consumers using a smartphone belong to Generation C. (p. 23, ll. 3-4)
Consumers from Generation C are attractive to advertisers due to their always-on status. (p. 23, ll. 14-16)
57 percent of smartphone and tablet owners checked e-mail while watching a tv-program and 44 percent visited a social-networking site. (p. 23, ll. 21-24)
19 percent of smartphone and tablet owners searched for product information and 16 percent looked up coupons or deals while the television was on. (p. 23, ll. 25-27)
Consumers from Generation C are "so used to a constant onslaught of information" that they can be very good at filtering out the data they do not care about. (p. 23, ll. 28-30)
Some members of Generation C are influenced by the targeted advertisements. (p. 23, ll. 33-34)
Some members of Generation C develop blind spots for advertisement on the right side of the screen. (p. 23, ll. 25-27)
Advertisements in video-streaming services are effective when they cannot be skipped. (p. 23, l. 29 - p. 24, l. 2)
It is easier to sell products that are fundamental and necessary to the connected life of Generation C. (p. 24, ll. 3-4)
Gen C'ers buy products that their Facebook friends endorse. (p. 24, ll. 16-17)
