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Kotter's Steps

  • Urgency
    • Examine Opp & Threats
    • Show the need
  • Team
    • Key people can help lead
  • Vision (create)
    • There can be lots of ideas, therefore
    • Link to an overall vision
  • Vision (comm)
    • Use a wide variety of forms
    • Showing advantages can dispel fear
  • Obstacles (Remove)
    • Involving staff can help them to overcome obtsacles
    • Training can help to remove obstacles
  • Short – term wins
    • Provide early ‘TASTES’ of victory ...
    • Encourages further risk-taking
  • Build
    • Quick wins were only the beginning, don’t declare victory yet,
    • modify policies and procedures
  • Anchor (into the corporate culture)
    • Institutionalise the changes