QR Challenge: Marketing Principles
Teacher Notes
A. Prior to the lesson:
1. Arrange students into groups. Each group needs at least ONE person who has a mobile device.
2. If their phone camera doesn't automatically detect and decode QR codes, ask students to
- Download a QR reader (e.g. I-Nigma | NeoReader | Kaywa) onto their mobile devices
- Bring these devices into the lesson.
3. Print out the QR codes.
4. Cut them out and place them around your class / school.
B. The lesson:
1. Give each group a clipboard and a piece of paper so they can write down the decoded questions and their answers to them.
2. Explain to the students that the codes are hidden around the school. Each team will get ONE point for each question they correctly decode and copy down onto their sheet, and a further TWO points if they can then provide the correct answer and write this down underneath the question.
3. Away they go! The winner is the first team to return with the most correct answers in the time available. This could be within a lesson, or during a lunchbreak, or even over several days!
C. TIPS / OTHER IDEAS
4. A detailed case study in how to set up a successful QR Scavenger Hunt using this tool can be found here.
Questions / Answers (teacher reference)
Question | Answer |
1. Which of the traditional “4 P’s” of the marketing mix concerns the various outlets and channels a business uses to distribute its products? Product, Promotion, Price or Place | Place
|
2.
| | 3. An advantage of a retailer using a wholesaler is that it will Prevent exports, Buy in bulk and pay for storage, Be located close to airports or Only charge commission on sales | Buy in bulk and pay for storage
| 4.
| | 5.
| | 6. Which of the traditional “4 P’s” of the marketing mix concerns how much the customer pays for the goods or service being offered? Promotion, Product, Price or Place | Price
| 7.
| | 8. A business wants to build customer awareness of features and benefits of its products that are better than the competition. Which element of the marketing mix is likely to achieve this? Product, Place, Promotion or Price | Promotion
| 9.
| | 10.
| | 11. The marketing mix does not apply to sole traders or other very small businesses; true or false | false
| 12.
| | 13. The use of a name, symbol or design to identify a particular product is known as:Promotion, Pricing, Branding or Advertising | Branding
| 14.
| | 15. The range of products sold by a business is known as the: Product group, Brand mixer, Product mix or Product plan | Product mix |
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=Which_of_the_traditional_“4_P’s”_of_the_marketing_mix_concerns_the_various_outlets_and_channels_a_business_uses_to_distribute_its_products?_Product,_Promotion,_Price_or_Place
Question 1 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=
Question 2 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=An_advantage_of_a_retailer_using_a_wholesaler_is_that_it_will_Prevent_exports,_Buy_in_bulk_and_pay_for_storage,_Be_located_close_to_airports_or_Only_charge_commission_on_sales
Question 3 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=
Question 4 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=
Question 5 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=Which_of_the_traditional_“4_P’s”_of_the_marketing_mix_concerns_how_much_the_customer_pays_for_the_goods_or_service_being_offered?_Promotion,_Product,_Price_or_Place
Question 6 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=
Question 7 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=A_business_wants_to_build_customer_awareness_of_features_and_benefits_of_its_products_that_are_better_than_the_competition._Which_element_of_the_marketing_mix_is_likely_to_achieve_this?_Product,_Place,_Promotion_or_Price
Question 8 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=
Question 9 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=
Question 10 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=The_marketing_mix_does_not_apply_to_sole_traders_or_other_very_small_businesses;_true_or_false
Question 11 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=
Question 12 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=The_use_of_a_name,_symbol_or_design_to_identify_a_particular_product_is_known_as:Promotion,_Pricing,_Branding_or_Advertising
Question 13 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=
Question 14 (of 15)
Marketing Principles: QR Challenge
https://www.classtools.net/QR/decode.php?text=The_range_of_products_sold_by_a_business_is_known_as_the:_Product_group,_Brand_mixer,_Product_mix_or_Product_plan
Question 15 (of 15)