occurs when many similar items are produced together.
Examples, Cricket bat manufacture,Baking / meal preparation,Clothing production
Advantage: Unit costs lower because the business can produce many items at the same time
Advantage: Specialist members of staff
Disadvantage: Can lead to demotivation
Disadvantage: Only one type of product can be produced at a time
involves firms producing items that meet the specific requirements of the customer.
Examples: Hairdressers,Tailoring, building an extension, customised product
Advantage: Product usually high quality
Advantage:Producer meets individual customer needs
Disadvantage: Cost of producing one unit or job is higher
Disadvantage: Takes more time to produce each item/service