Purpose: The writer aims to share his opinion or preference.
Support: Relies on logical reasons, substantiated by facts, data, evidence. The audience agrees because of strong logical appeals.
Tone: Writers “go after” their readers aggressively, considering the emotional strategy that will work best on their audience.
Audience: The writer seeks to be heard and is not concerned with getting something; he wants to voice his thoughts.
Purpose: The writer aims to get the reader to agree with his perspective.
Technique: Relevant reasons and credible data are blended to demonstrate the writer’s validity.
Point of View: The writer is communicating directly to a person, group, or organization, it’s common to use first-person
Support: Relies solely on opinion and feelings.
Tone: Writers are excited about their own ideas and eager to share them with whoever will listen.
Audience: The writer needs an intended audience to address his request or need to. Who can give him what he wants?
Perspective: Acknowledges opposing views within a pro/con piece.
Technique: Opinions are blended with facts, to convince the reader that the writer is “right.”
Perspective: Writer has a single-minded goal—Tell the reader what you think.
Purpose: The writer aims to get the reader to accept his perspective/his side as truth.
Audience: The writer doesn’t need an intended audience, he is satisfied with simply “putting the truth out there.”
Point of View: Because the writer is predominantly concerned with stating his ideas, first-person is always used.
Tone: Writers maintain a tone of fairness and reasonableness. Their attitude is respectful, tactful, and formal.
Perspective: Writer has a single-minded goal— Get what he wants, based on the conviction that his thinking is best.
Technique: The writer states what he thinks and why he thinks it.
Support: The writer uses his own passion and/or plays off reader emotions to get what he wants.
respectful, tactful, formal
personal, passionate, emotional
Point of View: With no specific audience in mind, this formal writing addresses multiple sides using an objective third-person view.
