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Heading - Finding out about your customer base
You can design the product or service to meet their needs
You can design your advertising to appeal to your customers
You can find out how much they have to spend
You can buy the right amount of produce
Heading - Competitor analysis
You can find out the ‘market rate’ for a product or service.
You can ensure that you can afford to offer your service or product and that its ‘cost’ price is not too excessive
You can find out what incentives your competitor is offering.
You can find out their availability, e.g what are their opening hours
Where and how do they advertise

Finding out about customers and competitors
Instructions | More on the Hexagons Approach

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