"Unit 2: Target Market": HTML5 Crossword

Across

3. High-end Market is a _____ group of sophisticated and discerning customers that are driven by quality and designer brands. (5)
4. A ______ is a group of customers with the potential to buy. Claiming that there is “a market” for something implies that there is a group of customers with the desire or need for it, and the financial resources to purchase it. (6)
6. ________________ characteristics – e.g. age, income, gender, education, marital status (12)
8. Name 1 benefit of Target Marketing. (12)
10. “Market ___________” is a process of dividing a market into distinct subsets of consumers with different needs and characteristics. (12)
11. ________________ characteristics – e.g. religion, social class, family structure (13)
13. ________________ characteristics – e.g. region, city, country (10)
14. Name another benefit of Target Marketing. (5,12)
15. _________ market are not typical or mainstream, and usually are under-satisfied or dissatisfied with mass market offerings. (5)

Down

1. A _______ market is the group of customers that a company seeks to serve and is identified by several variables or characteristics. (6)
2. Good knowledge of the target market is essential for developing a _______ product. (8)
5. Which market is driven by price. (4)
7. ________________ characteristics – e.g. values, lifestyle, activities, interests (14)
9. Focusing on the key components of a successful product - function, size, color, pattern/texture, packaging, price and __________ (5)
12. Provide an example of high-end market as indicated in your textbook. (7)